The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product.
Managerial decision problems: Real-world scenario boxes enable students to immediately apply what they have learned as they employ economic analysis to make the best managerial decisions in a given, realistic situation.
Self-Evaluation Problems with Solutions: New Self-Evaluation problems at the end of the chapter focus on the standard types of economic issues that students will face in relation to the chapter topics. The accompanying solutions provide both the opportunity to check the answers and to see concrete examples of how these types of problems are solved.
Updated boxed material in each chapter: Boxed examples, now divided into Managerial, Academic, and Historical Applications to highlight topic relevance, have been updated with new information. New boxes have also been added to keep the text current.
Comprehensive, cross-functional framework: The authors describe and integrate important research findings published across several functional areas, then demonstrate how to apply the framework to specific organizational problems.
Topic integration of strategy and organisational architecture: Students learn how elements of the business environment (technology, competition, and regulation) drive the firm's choice of strategy as well as the interaction of strategy choice an organisational architecture.
Problems and exercises: Real organisational problems, both within the chapter and at chapters end, are drawn from the business press and consulting engagements. The authors have structured exercises that provide readers with a broad array of opportunities to apply the framework to problems like ones they encounter as managers.
About the Authors
Jerry Zimmerman (Rochester, N) is Alumni Distinguished Professor of Accounting at the William E. Simon Graduate School of Business Administration, University of Rochester.
Contact Learning Technology Representative
Accounting, Business, Economics, Computer Science, Engineering, Biological Science, Mathematics, Physical Science, P&RD/Other, Social Sciences, Education, English, Humanities, Health & Human Performance, World Languages
A complete ten-digit ISBN (International Standard Book Number) for each product
Quantity to be shipped
First Author's Name
Complete Title of the Product (include edition)
Preferred Mode of Shipment
Send orders to:
P.O. Box 545
Blacklick, OH 43004-0545
Telephone orders or inquiries can be placed by calling the College Customer Service toll free number: 1-800-338-3987 between 8AM and 6PM Eastern Standard Time.
Orders may be placed by Fax using the appropriate number listed below:
SPECIAL NOTE: If you follow your phone or fax order with a written confirmation, mark the order "Confirmation of Telephone/FAX Order - DO NOT SHIP." This will avoid duplication of the order.
McGraw-Hill is a charter member of PUBNET. PUBNET 2000 is an electronic ordering system owned equally by AAP, NACS, ABA, and R.R. Bowker developed by General Electronic Information Systems and can receive and confirm orders via network 24 hours a day. The database is updated daily. Pubnet SAN: 200-254X
Must be reported within 60 days, with invoice information.
Please refer to the McGraw-Hill Higher Education Returns Policy. Products returned for credit must be in resalable condition. All returns are subject to inspection and should be sent prepaid to one of the following addresses:
For College and University Bookstores:
McGraw-Hill Education Distribution Center
860 Taylor Station Road
Blacklick, OH 43004-0504
For Trade Bookstores, Wholesalers, Industry, Hospitals & Libraries:
McGraw-Hill Education Distribution Center
2460 Kerper Boulevard
Dubuque, IA 52001-0545
Ordering Information: United States
Mastercard, Visa, Discover, and American Express are accepted for single copy purchases. Applicable sales tax and shipping and handling charges will be added to orders.
McGraw-Hill titles are available at fine bookstores everywhere. Search your local telephone directory for your nearest bookstore. If you are an individual wishing to directly place an order with McGraw-Hill, please call 1-800-2MC-GRAW, 24 hours a day, 7 days a week (US customers only). Orders can also be submitted via mail, fax, or e-mail.
McGraw-Hill Education Group offices serve customers worldwide. Each international group has its own sales, marketing, and editorial staffs, distribution center, and customer service operation. All distribute the full range of books produced by the McGraw-Hill Education Group -- either in English or in translated editions, and they publish original products for their local markets.