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Publication Date: Mar 20, 2008
ISBN:0073404721 / 9780073404721
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Imprint: McGraw-Hill/Irwin Publisher: McGraw-Hill Education Dimensions: 11 X 8.7 Inches (US)
Main DescriptionMarketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.