Sign In to Request My Free Copy

Don't have an account? Create an account now.

Predictive Analytics for Business Strategy

1st Edition

By: Jeff Prince

© 2019

Published: February 13, 2018

Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.